This week’s session features Collateral Design with Dan Casas-Murray:

• Learn how funnels relate to traction

• Learn fundamental design workflow

• Understand how to design ads, copy, and websites

Format: Lecture, Hands-on, Practice.

This session is made possible through the partnership with the Capital Region SBDC.

The class is held virtually.

Click here to join the Zoom meeting. Enter Passcode: 345292

This week’s session features Dan Casas-Murray of The Lean Innovator series:

• Traction Testing - Dan Casas-Murray

  • Finding the right Marketing channels to use by setting up small, cheap tests with your, er, ‘emulated’ marketing concepts.

  • Get to your core channels quickly.

Format: Lecture, Hands-On, Q&A.

This session is made possible through the partnership with the Capital Region SBDC.

The class is held virtually.

Click here to join the Zoom meeting. Enter Passcode: 345292

This week’s session features:

• Value Proposition Design with Dan Casas-Murray

  • Craft a Value Proposition that answers customers’ functional and emotional needs.

  Format: Lecture, Hands-on, Practice.

This session is made possible through the partnership with the Capital Region SBDC.

The class is held virtually.

Click here to join the Zoom meeting. Enter Passcode: 345292

This week’s session features Dan Casas-Murray of The Lean Innovator on Storytelling for Startups:

• The Hero’s Journey - Tell customers of your Value Proposition in the form of a story

• The One-Minute Pitch - Articulate your Value Proposition in the form of the One-Minute Pitch that succinctly details your product statement and How it Works.

Format: Lecture, Hands-On, Q&A.

This session is made possible through the partnership with the Capital Region SBDC.

The class is held virtually.

Click here to join the Zoom meeting. Enter Passcode: 345292