
Collateral Design
This week’s session features Collateral Design with Dan Casas-Murray:
Learn how funnels relate to traction
Learn fundamental design workflow
Understand how to design ads, copy, and websites
Format: Lecture, Hands-on, Practice.
This session is made possible through the partnership with the Capital Region SBDC.
The class is held virtually.
Click here to join the Zoom meeting. Enter Passcode: 345292

Business Plan Development
Lay the foundation for your startup by developing a sound business plan.
This session features:
Business Plan Development with John Walter of New Energy Assts
Format: Lecture, Hands-on, Q&A
The class is held virtually.
Click here to join the Zoom meeting. Enter Passcode: 345292

Value Proposition Design
This week’s session features:
Value Proposition Design with Dan Casas-Murray
Craft a Value Proposition that answers customers’ functional and emotional needs.
Format: Lecture, Hands-on, Practice.
This session is made possible through the partnership with the Capital Region SBDC.
The class is held virtually.
Click here to join the Zoom meeting. Enter Passcode: 345292

Market Research
This week’s session features
Customer Interviews Debrief - Fellows
Market Research with John Goldberg
Customers are part of a larger ecosystem. Learn about where they go to discuss their problems, who they listen to, and what they buy.
Capture online evidence.
Format: Lecture, Hands-On, Q&A.
The class is held virtually.
Click here to join the Zoom meeting. Enter Passcode: 345292