Filtering by: “Market”

Collateral Design
May
29

Collateral Design

This week’s session features Collateral Design with Dan Casas-Murray:

  • Learn how funnels relate to traction

  • Learn fundamental design workflow

  • Understand how to design ads, copy, and websites

Format: Lecture, Hands-on, Practice.

This session is made possible through the partnership with the Capital Region SBDC.

The class is held virtually.

Click here to join the Zoom meeting. Enter Passcode: 345292

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Value Proposition Design
Apr
24

Value Proposition Design

This week’s session features:

  • Value Proposition Design with Dan Casas-Murray

    • Craft a Value Proposition that answers customers’ functional and emotional needs.

    Format: Lecture, Hands-on, Practice.

This session is made possible through the partnership with the Capital Region SBDC.

The class is held virtually.

Click here to join the Zoom meeting. Enter Passcode: 345292

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Market Research
Apr
7
to Apr 8

Market Research

  • Academic Information Resource Center (map)
  • Google Calendar ICS

This week’s session features

  • Customer Interviews Debrief - Fellows

  • Market Research with John Goldberg

    • Customers are part of a larger ecosystem. Learn about where they go to discuss their problems, who they listen to, and what they buy.

    • Capture online evidence.

      Format: Lecture, Hands-On, Q&A.

The class is held virtually.

Click here to join the Zoom meeting. Enter Passcode: 345292

View Event →