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Market Research


  • Academic Information Resource Center 6000 J Street Sacramento, CA, 95819 United States (map)

This week’s session features

  • Customer Interviews Debrief - Fellows

  • Market Research with John Goldberg

    • Customers are part of a larger ecosystem. Learn about where they go to discuss their problems, who they listen to, and what they buy.

    • Capture online evidence.

      Format: Lecture, Hands-On, Q&A.

The class is held virtually.

Click here to join the Zoom meeting. Enter Passcode: 345292

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April 3

NO CLASS - Easter Weekend

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April 10

The Hero's Journey - Storytelling Your Brand