PairAnything Brings WineTech Innovation to Amador County
Known for old vine Zinfandel and Barbera, Amador County, nestled in the Sierra Foothills and with over 40 wineries, is the next region to feature the innovative mobile solution from Pair Anything, Inc., following Santa Barbara Wine Country.
Amador County Old Vine Zinfandel vineyard
Leading Amador County producer of award-winning old world-style wines, Scott Harvey Wines, partners with Pair Anything to bring much-needed digital innovation to the winery’s direct-to-consumer (DtC) model. With PairAnything’s proprietary technology, the winery can personalize experiences beyond the traditional club program and tasting room approach. The reinvented wine experience through a mobile app appeals to today’s consumers, who now can connect with their favorite winery for pairing recommendations and wine education, anywhere and anytime.
“We found kindred entrepreneurial spirits in Scott Harvey, Amador County’s “Robert Mondavi” who put the region on the California wine map, and his wife Jana, also a wine industry veteran. Together, we lead the wine region’s transformation to be more customer-centric,” says Christy Serrato, CEO & Founder of Pair Anything.