Innovation during COVID - PairAnything

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Written By Guest User

SEA Alumni are launching new solutions to address the challenges of our new normal, such as PairAnything, founded and fronted by seasoned entrepreneurs.

PairAnything

The Future of Wine is here… and it is with the digital consumer in mind. PairAnything, founded and fronted by SEA alumni, is expanding its reach for the award-winning mobile solution.

SEA Founding Fellow Christy Serrato started PairAnything, upon winning the UC Davis Big Bang! Business Competition on May 2019. She looked to the high-calibre SEA alumni pool to build her team, and have welcomed the talents of Laurie Dakin, Sienna Crawford, Alejandro Raygoza, Samantha Contreras and Brenna Kiniry, along the journey to build the venture up.

Christy launched the MVP solution to early adopter wineries in March 2020, at the start of COVID. Since then, she and her team continue to improvise the offerings to best help California wineries unlock the digital consumer during this new normal. PairAnything now offers its Digital App to all wine enthusiasts for free, to:

  • purchase wine conveniently,

  • chat with local wineries,

  • get wine pairing recommendations and

  • access winery events and promotions.

Show your support for this SEA venture and sign up for the new mobile wine experience: App.PairAnything.com/signup! As a lean startup, PairAnything would benefit greatly from your invaluable feedback on the value proposition for bridging the digital divide for local wineries.

Guest User
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